Israel may let sponsors beam messages onto Western Wall
"After thousands of years of just being there, the Western Wall will finally be able to fulfill its commercial potential," King said. "The religious and spiritual center of the Jewish people should reflect Jewish heritage - and thus be dedicated to bringing in a healthy profit.
This reminds me of the story by James Morrow, where ads were laser beamed onto the giant skull of God's corpse.
But imagine if a non-Jew had said that the Jewish heritage is dedicated to bringing a healthy profit. Its enough to make you laugh and cry.